Introduction
Client:
Delightfully Bold Life – A brand created by two parents passionate about helping couples focus on the joy of life, the importance of parenting together, and strengthening their family through faith.
Project Date:
February 2024
Tools Used:
Figma, Adobe Illustrator
My Role:
As the designer, I was responsible for the entire logo creation process, from initial research and concept development to finalizing the design and delivering a cohesive brand identity.
Objective:
Create a logo that reflects the brand’s core values (faith, unity, and joy), while maintaining a simple, elegant, and versatile design. The logo needed to be modern yet timeless, capable of being used across multiple platforms, including digital and print materials.
Design Process
Research & Concept Development
- Understanding the Brand: I studied Delightfully Bold Life’s mission and audience, focusing on their message of faith-driven, joyful family life.Mood Board & Inspiration: I explored various design styles that embodied warmth, growth, and togetherness, drawing inspiration from faith-based imagery and organic shapes.Sketching & Ideation: Multiple hand-drawn sketches were created to explore different visual interpretations of boldness, family unity, and spiritual growth.
Process & Strategy
Research & Concept Development
- Understanding the Brand: I studied Delightfully Bold Life’s mission and audience, focusing on their message of faith-driven, joyful family life.
- Mood Board & Inspiration: I explored various design styles that embodied warmth, growth, and togetherness, drawing inspiration from faith-based imagery and organic shapes.
- Sketching & Ideation: Multiple hand-drawn sketches were created to explore different visual interpretations of boldness, family unity, and spiritual growth.
Refinement & Digital Execution
- Collaboration: Using FigJam, I gathered feedback and refined the top sketches before transitioning to vector-based designs in Adobe Illustrator.
- Color & Typography: The final design utilizes a calming, earthy color palette to evoke stability and faith. A balanced, rounded typeface was chosen to complement the logo’s organic shape.
- Symbolism: The logo features a stylized, abstract representation of growth and unity, reinforcing the brand’s focus on faith, family, and joy.
Final Logo
The final logo effectively embodies Delightfully Bold Life‘s mission, creating a visually strong yet inviting mark that resonates with their audience. Its versatility ensures it can be applied seamlessly across web, print, and social media.
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